Beyond The Blog: WordPress Used By 60 Percent of Top-100 Inc. 5000 Copy


According to Nelio Software, in 2016 more than 60 percent of the top 100 sites on Inc. 5000 used WordPress to power their sites. This is up more than 20 percent from 2015, showing a rapid increase in adoption among America’s fastest-growing private companies.

The continuous and rapid growth points to the maturation of the CMS and highlights just how far it’s come since its humble beginning as a blogging platform. There are several things that can be attributed to this unstoppable growth, including mass-adoption of open source, breaking the ‘blog’ stereotype, and the WordPress REST API, just to name a few.

WordPress as a full-service application

By now, WordPress has grown into a dynamic and powerful application used to build incredible digital experiences.

From ecommerce and apps to business websites, personal blogs and beyond, WordPress powers online experiences for startups and enterprise companies alike. Moreover, with more than 40k plugins available for free in the directory alone, WordPress boasts robust and versatile functionality.


It’s quite clear that WordPress has in many ways broken free of the “just for blogging” stereotype, which can be seen by the fact that 27 percent of all websites use the CMS to power their websites.

While WordPress is still a leading choice for bloggers, it’s also become the solution of choice for brands like Mercedes Benz, Samsung, Nikon, NASA, and more.

The REST API opens up a new world of opportunities

The WordPress REST API not only opens up exciting new revenue routes for developers but it also allows users to create more dynamic web experiences.

The REST API decouples the front-end from the back-end, which allows sites to leverage the power of WordPress on the back-end but build more creative and dynamic sites on the front-end. It is revolutionary for the CMS because it acts as an interface between WordPress and all other applications and development languages.

In many ways the inclusion of the API in the WordPress core software marks the final phase in WordPress’s transformation into a robust application solution.

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Although several notable sites like the Guggenheim, Wired and the New York Times have started to leverage the API in new and exciting ways, we’re just at the tip of the iceberg. Phase two of the REST API is slated for inclusion in 4.7, which is scheduled for release in December. This will likely spark new interest and attention.

Mass adoption of open source software

In recent years, open source has taken the internet by storm. In fact, companies like Microsoft, Google, Tesla, and even the US government have embraced open source as part of their digital practices.

WordPress’s open-source foundation has positioned it at the cutting-edge when it comes to innovation. For example, when Google Glass launched in 2014, the very next day there were plugins already available, which enabled users to leverage and integrate the new technology with their sites.

Compare this to proprietary or closed solutions, where this process is often long and grueling.  Open source software is more customizable, scalable and agile, which is invaluable in today’s era where businesses need to move faster to stay competitive.

The community is stronger than ever

An open source project is only as strong as its community — and the WordPress community is of the strongest open-source communities in the world. There are WordCamps, meetups and WordPress-centric events held all over the world, drawing in thousands and thousands of attendees. In fact, in 2015 there were 89 WordCamps, with 21,000 attendees in 34 countries and 40,000 people attended 2,000 meetups in the US alone.

The adoption of WordPress isn’t slowing down any time soon. In fact, it looks like it’s just getting started.

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